“In early days I might go to clubs that have a container of sambuca in one hands, and you may tequila throughout the almost every other, and you will encourage girls in order to install the new application in return for an excellent sample,” says brand new 29-year-old.<\/p>\r\n
Upcoming at British lesbian, gay, bisexual and you can transgender (LGBT) festivals Manchester and you may Brighton Pride, she directed feminine of the condition away from smartphone toilets giving out toilet tissue having flyers producing the new application.<\/p>\r\n
This is into 2013, and you will Ms Exton’s affordable, however, imaginative, approach to sales in the near future watched representative number go up steadily, next then wearing grip by way of positive word-of-mouth.<\/p>\r\n
Picture provider, Thinkstock Image caption, Ms Exton drummed upwards interest in the latest application by providing out free images away from tequila and you can sambuca<\/p>\r\n
Based when you look at the London area, but with its head office moving to San francisco bay area this past year within the order becoming closer to All of us investors, in order to enter the new heavy of the strong social network world, brand new Their software now has multiple million feminine users around the globe.<\/p>\r\n
Her was born away from Ms Exton’s anger having established lesbian matchmaking websites and you will software, and therefore she don’t imagine were good enough.<\/p>\r\n
She claims the marketplace was dominated by the “internet dating sites that have been 1st designed for gay guys, and you may tuned pink having lesbians”.<\/p>\r\n
Ms Exton got an inside providers expertise in this simply because at the amount of time she try working for a good London-centered marketing agency, in which their unique visitors produced matchmaking networks.<\/p>\r\n
The newest bulb moment when she e whenever she was at a pub having several members of the family, among just who had separated together with her girlfriend.<\/p>\r\n
Ms Exton claims: “I informed her you need to register those web sites in order to meet others, there is absolutely no almost every other selection.<\/p>\r\n
“It actually was crazy since the I knew the due to my personal client, and that i consider, ‘is it the best that exists to help you female? Because it’s shameful, and embarrassing that we try forced to explore these’.”<\/p>\r\n